The TCl sports Commission, most known for promoting athletic activities, wanted to launch a national health and lifestyle challenge - Let's Move TCI. Client Goal: The Sports Commission wanted to not only spark national interest in the challenge but to also spur the TCl community into participating in a programme focused on individual health improvement. Nothing before had been done at such a large scale across the entire TCl with buy-in from multiple government agencies.

 

Our strategies: we partnered win the TCI sports commission to develop and execute comprehensive marketing strategy for the Let's Move TCI Challenge. This included:

 

Relatable Content: Creating social media content that resonated with audiences, featuring healthy meal prep tips and showcasing the benefits of a healthy lifestyle. Local Star Power: Enlisting the support of local sports celebrities to create video content and host workout sessions, motivating participants and generating excitement.

 

Engaging Website: Building a user-friendly website with informative content, regularly updated instructional videos, and seamless registration for the programme. National Teaser Campaign: Launching a social media and billboard teaser campaign to pique audience interest before the official programme launch.

 

The Results: Let's Move TCI has become a national success story, achieving impressive results.

 

YOY we have seen a substantial 66% rise in social media engagement between 2025 and 2024 demonstrating growing programme awareness and audience interest. Marketing has also seen an increase in user traffic on workout-related content pages indicating active engagement with exercise routines offered. There is also a 46% rise in YouTube views for workout videos highlighting the programmes ettectiveness's in promoting fitness activities.

 

By understanding the TCI Sports Commission's vision and creating a relatable, celebrity-backed campaign with a user-friendly online platform, we helped them overcome initial anxieties and achieve national success with the Let's Move TCI Challenge.

 

This case study demonstrates our ability to develop engaging content and effective marketing strategies to promote healthy  lifestyle. choices on a broad scale.