TCI Ministry of Health- Public Health Campaign
COVID-19 brought not just the threat of the virus itself to the islands, but a wave of misinformation and cultural stigmas within its diverse communities. The COVID-19 Communications Response Team needed a communication content strategy that transcended language barriers and fostered trust in public health measures.
Our Strategy: We developed a series of graphics and videos in multiple languages, ensuring clear messaging on prevention methods and precautions We called this, "The New Norm". Paid social media advertising was used to target specific language demographics. We actively monitored social media conversations to identify concerns and adjust messaging accordingly. During the vaccination phase, we partnered with local influencers to address vaccine hesitancy.
The Results: Our content on social media saw significant engagement in the form of comments and shares, indicating strong reach and audience interest.
Following the influencer campaign launch, social media traffic and website registration for vaccinations saw a measurable rise, especially among younger demographics. The Turks and Caicos Islands achieved the lowest COVID-19 infection and death rates in the region, with 90% of residents fully vaccinated.
While the communication campaign was one part of a larger public health effort, it undoubtedly played a significant role in this success.
Covid 19 Prevention Communication
Post Lockdown Communications
Vaccination Driver Influencer Campaigns