Team | Outside the Box Advertising

Market Research Studies

At Outside the Box Advertising, we understand that marketing success hinges on a deep understanding of your audience. We do more than just content creation and digital marketing. We also delve into market research, providing you with the insights needed to make informed decisions and achieve your business goals. We offer market research services that helps you truly understand your target audience and optimize your brand strategy.

Our services include a full spectrum of market research methodologies, including:

Quantitative Surveys: We utilise digital tools to conduct large-scale surveys, yielding statistically significant data to identify trends and consumer preferences.
Qualitative Surveys: Through in-depth interviews and focus groups, we uncover rich data and analysis of customer experiences and motivations.
Competitor Analyses: We conduct a deep dive into your competitor landscape, providing a clear picture of their strengths, weaknesses, and market positioning.
Market Segmentation Studies: We help you identify distinct customer groups within your target market, allowing you to tailor your messaging and offerings for maximum impact.
Data-Driven Reporting: Our reports deliver actionable insights, enabling you to make data-backed decisions that fuel your marketing success.

We are pioneers in utilizing digital outreach strategies to connect with geographically dispersed audiences. This ensures a wider reach and a higher response rate for your market research efforts.We empower clients to translate insights into tangible results. Take our client FortisTCl, the leading utility company in TCI, for instance. Each year we work with them to conduct an annual Customer Satisfaction (CSAT) Survey, which provides them with valuable customer feedback. Over the years this data allowed FortisTCI to:* Improve customer service by identifying key areas for improvement. They have implemented training programs for their staff, leading to a more positive customer experience.* Expand payment options based on customer preferences. They've introduced new and convenient payment methods across the islands, streamlining the billing process.* Enhance online services by adding valuable tools and features to their online customer account platform, increasing user satisfaction and self-service capabilities.Our market research services offer clients valuable insights that fuel growth, improve customer satisfaction, and solidify the brand position.