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Invest TCI- MSME Campaign

We've worked on many marketing campaigns throughout the years. One of our highlights was the 2023 Invest TCI's MSME Accelerator Programme Campaign. Client Goal: boost brand awareness and highlight their programme's new initiatives and recipient benefits.


Our Tactics: We decided to make MSME recipients the face of the campaign, sharing powerful stories of how the programme improved their businesses. We orchestrated a multi-channel marketing campaign, using digital and traditional tactics to amplify these success stories.


This included social media, website marketing, billboards, and print. We used influencer marketing to highlight MSME recipient businesses on social media. We also revamped the MSME website, making it serve as the central location of programme interaction and our ultimate call-to-action (CTA) landing zone. To add an extra layer of emotional resonance, we incorporated video testimonials of MSME recipients, putting a face and voice to the success stories.


The Results: The campaign delivered an increase in brand awareness. This was seen in website traffic, social media engagement, and increased interest in the programme. It's a resounding testament to the potent duo of strategic storytelling and integrated marketing.

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