Air & Sea Shipping faced a branding challenge after relocating to a larger facility and expanding its service offerings. Their existing logo and brand identity didn't reflect their new capabilities or professional image. Client Goal: They needed a rebrand that would announce their expansion and attract new clients.

 

Our Strategy: We partnered with Air & Sea Shipping to develop a modern and cohesive brand identity that showcased their comprehensive logistics services. This included a modern logo design, replacing the traditional crest logo with a design combining a ship and airplane image, symbolising their air and ocean freight services. We utilised blue hues to convey a professional tone and their connection to ocean freight, their core business. From a new logo to repositioning to eye-catching collateral, we created a cohesive brand identity that resonated across all touch points. To launch the new brand we placed strategic ads in relevant publications like real estate guides, reaching an audience likely to require large cargo shipping soon. These ads highlighted their relocation, delivery services, and vehicle transport capabilities.

 

The Results: As a result, Air & Sea is one of the most recognizable brands in the country, providing their services both locally and internationally. By understanding Air & Sea Shipping's goals and target audience, we created a rebranding strategy that elevated their brand image and positioned them for continued growth.